NDTV Convergence’s Exclusive 10-Year, 750-Crore Deal With Taboola




NDTV Convergence’s position as India’s leading platform for online news has been reaffirmed with a landmark 10-year agreement with Taboola (Nasdaq: TBLA), a world leader in strengthening recommendations for the open web, helping people discover the content of their choice.

The decade-long agreement could enable NDTV Convergence Contingent to grow an additional Rs 750 crore or 100 100 million in revenue based on inter-determined estimates including traffic growth and meeting targets set at different stages over a period of 10 years. .

NDTV.com has over 200 million unique and is known for the fastest online news and best user experience in India. It is one of the only profitable online content companies in India.


The agreement gives NDTV Convergence immediate access to Taboola’s entire portfolio for personalized content recommendations, editorial planning, monetization and growth strategies. For users of NDTV Convergence’s digital offers, this means accessing better, customized content with recommendations on what to read, watch and explore. This includes the benefits of the Taboola feed, which directs users to content that is particularly relevant to their preferences and allows for meaningful revenue and increased viewer engagement.

NDTV Convergence will therefore significantly increase the insights it currently uses for various editorial processes.

Also, to complement NDTV Convergence e-commerce with its core content, Skimlinks will test the integration of e-commerce through a tabula company.


“Taboola is an important foundation of our business. We reward our 7 years of association with them because they consistently demonstrate their support for independent journalism. The technology to integrate our content with awesome options for our readers to discover and learn more, says President, Suparna Singh.

“We see NDTV really innovating for growth using recommendations, AI and data,” said Adam Singolda, CEO and founder, Tabular. “They’ve been a true partner since 2014 and have shown that they’re committed to making NDTV a top news destination. What sets NDTV apart is a truly holistic approach to growth that engages readers using almost every one of our publisher’s offers and more. Time is running out. We look forward to helping them grow in the next 10 years. “

In 2018, NDTV Convergence signed a 300 300 million 5-year deal with Taboola, the largest advertising deal for the Asia-Pacific region at the time. Both companies have benefited greatly from that partnership; They coordinated their respective strengths for sustainable growth and therefore decided on a larger, 10-year system.


Talk about rubbing salt in my wounds – d’oh!

Taboola powers the recommendations for the open web, helping people discover what they love.

The company’s platform, powered by artificial intelligence, is used to monetize and drive user engagement through digital features, including websites, devices and mobile apps. Taboola has long-term partnerships with some of the world’s leading digital assets, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.


More than 14,000 advertisers use Taboola to reach more than 500 million daily active users in a brand-safe environment. Since the acquisition of Connection in 2021, Taboola is a leader in strengthening e-commerce recommendations, running more than 1 million monthly transactions per month. Top brands include Walmart, Macy’s, Wayfair, Skechers and eBay.

Learn more at www.taboola.com and follow ু Tabula On Twitter.

TABOOLA Disclaimer – Forward Statement


Taboola (“Company”) may, in this communication and any related discussion, make statements that are not historical data and are related to analysis or other information which is based on predictions or future or results. Examples of such far-sighted statements include, but are not limited to, statements related to future prospects, product development, and business strategy. “Expectations,” “estimates,” “projects,” “budgets,” “forecasts,” “assumptions,” “desires,” “plans,” “may be,” “will be,” “will be,” “should,” “should,” Beliefs, “” predictions, “” probabilities, “” continue “and similar expressions are intended to identify such pioneering statements, but are not the only way to identify such statements. By their very nature, forward-looking statements contain inherent risks and uncertainties, both general and specific, and there are risks that predictions, predictions, conjectures and other far-sighted statements will not be achieved. You should understand that for many reasons the actual results may differ materially from the plans, objectives, expectations, assumptions and objectives expressed in such advance statements, including the risks mentioned under “Risk Factor” in our form registration statement, F-1 and F. -4 and our other SEC filings. The company warns readers not to unnecessarily rely on prudent statements that speak only of the date they were made. The Company does not accept any obligation or commitment to publicly publish any updates or corrections in any visionary statement to reflect any change in its expectations or any change in the facts, conditions or circumstances on which the statement is based.

Disclaimer of NDTV Convergence:

Some of the statements in this release about the expected revenue for NDTV Convergence are far-sighted and involve a number of risks and uncertainties that may materialize the actual results. Risks are included but not limited to the fluctuations in traffic over the long 10-year period of the agreement and the general economic conditions that could affect our business and industry. NDTV Convergence does not undertake any obligation to update any of the far-sighted statements contained herein.



Read More World News

Keep Reading Latest Breaking News

Source link

Leave a Comment