nbda: NBDA hails TRP move, says stand vindicated | India News – Times of India

NEW DELHI: The Ministry of Information and Broadcasting has asked the Broadcast Audience Research Council (BARC) to immediately release Television Rating Points (TRPs) for news channels, and a day after calculating the data as a four-week rolling average, News Broadcasters and Digital Associates His position has been “proven” by acknowledging the need for improvement, acknowledging the shortcomings, urgently acknowledging the need to increase sample size and systematic correction.
In a statement issued on Thursday, the NBDA said it appreciated the reforms in BARC India to further strengthen the process, protocol and oversight system. “It is gratifying that the Ministry has acknowledged that the TV News rating system is flawed and has taken note of the recommendations made by the NBDA. On the way, “said the association comprising 81 news and current affairs channels.
The NBDA added that it is looking forward to working with the joint working group led by Prasar Bharati’s CEO on the “critical issue” of return path data and said it hopes it will ensure more accurate and real-time data collected for visitor measurements. Adding a cautionary note, however, the NBDA said it acknowledges that BARC is making a number of reforms, stating that there is still room to make systems more transparent, robust and reliable.
“BARC should also evaluate ways to enhance data security and ensure that there is no manual interference at any stage of the rating process. We hope that these measures will take effect before any ratings are released,” the NBDA said. It added that the association would work with all stakeholders to amend the Outlier policy to increase sample size to eliminate statistical discrepancies and strengthen data reliability.

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