Make Your Passion Your Career – Get MBA Degree in Sports Management – Times of India

Global trends indicate that the sports sector is considered to be one of the largest industries in terms of both revenue and employment. The sports business involves activities both on and off the field, ranging from tournaments, player contracts, branding, media, training, merchandising, etc. India, known as a service and information technology hub, is slowly evolving and focusing on other sectors. Especially sports. Although India has been involved in sports for decades, the emphasis has been mainly on cricket with little focus on other sports. Currently there is a growing interest in sports with increased participation and diversity in events other than cricket. The recent performances of Indian athletes at the Tokyo Olympics and Paralympics have encouraged the country to look for opportunities in the growing sport.


The introduction of various sports leagues like Indian Premier League, Indian Badminton League, Pro Kabaddi, Indian Super League etc. is leading to growing interest among sports authorities, state government, sports brands, event organizers, technology companies. The greater participation of the private sector as well as non-profit organizations in partnership with development initiatives run by the state governments points to ample opportunities in this sector. There are game changer schemes like “Khelo India” which seek to solve infrastructural problems, talent management and training facilities. The sports industry in India is at an inflection point and sports federations recognize the need for institutionalized and sustainable approaches to creating a sports wave in India rather than isolated examples of success. All of this marks the beginning of a new dawn in sports – a sector that is poised for significant growth. This requires young talent on and off the field.


With the development of sports industry in India, there are opportunities for management professionals in different domains. Sectors directly linked to sports and allied sectors such as sports medicine, health and fitness coaching, sports tourism are facing a talent crisis in sports and league management. The industry offers career opportunities in fields such as coaching, sports branding, sports analytics, technology equipment management, talent management, sports event management, sports media management, sports medicine, broadcasting and sports journalism. As technology enters different domains, technology needs professionals with a background in sports analysis, such as video assistant referees (VARs), athletes’ performance measurements, predictive models, and so on. Sponsorship and event management requires professionals who are willing to work around the clock with brands, athletes and training federations.


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Adrenaline-rich play on and off the field requires smooth coordination between players, teams, governments, federations, sponsorships, and sports brands. In India, the availability of professional sports managers is low or minimal. This is where a sports management course will play its part and fill the void. A sports management program takes a student to be a fan and teaches them that there is more to the sports business than just rooting for their favorite team. A sports management program provides students with basic knowledge and skills that focus on finance, management, marketing, analysis, law, etc. related to organizations operating in the sports industry. After graduating from a sports management program, students can capitalize on a variety of sports-related opportunities. Some of the opportunities available to undergraduate students are coaches, trainers, event managers, public relations officers, sports organization coordinators, sports marketing consultants, program and facility managers, professional sports promoters, sales of sports equipment and products, sports event planners. And managers, sports journalists, sports law specialists, sports sponsorship specialists, operations managers, venue management professionals, media professionals and so on.


KJ Somaiya Institute of Management and Somaiya Sports Academy offer a full-time 2-year MBA degree in sports management covering various aspects of marketing, branding, media, technology and analysis, strategy, finance and law, grassroots development, etc. The MBA-SM program brings the latest courses for students in the field of sports management to create professionally trained and industry-ready managers for the sports and sports related sectors. The Institute has state-of-the-art sports facilities with a dedicated team of certified coaches and sports development professionals. KJ Somaiya Institute of Management and Somaiya Sports Academy prepare students to become multi-billion-dollar industry professionals in a global industry driven by huge consumer demand, with world-class sports facilities for on-the-ground experiential learning opportunities and international immersion opportunities.


Disclaimer: Content produced by Dr. Anjali Chopra, KJ Somaiya Institute of Management

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