Home World Here’s what to expect at Apple’s WWDC this week

Here’s what to expect at Apple’s WWDC this week

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Here are the announcements Apple (AAPL) During its worldwide developer conference this week, we can create a multi-day event that Starts on Monday. annual The event is generally an opportunity for a tech company to make changes to the software used by millions of people every day.
Beyond new gadgets and the introduction of iOS 15, WWDC will be an opportunity for Apple to address its developer community amid two major disputes with app makers recently — its App Store charges and a contentious legal battle with Fortnite-maker Epic Games. quarrel with Facebook (American Plan) On Apple’s new app-tracking privacy policy.

This year, for the second time, Apple’s WWDC will be held online, though there will still be plenty for developers to do virtually, including more than 200 sessions on building new apps and services.

The event will kick off with the keynote on Monday, June 7 at 1 p.m. ET. Here’s what to expect based on the latest reports and rumours.

new gadgets

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the most significant The Hardware Announcement Expected During WWDC Is the Beginning of a Redesign Bloomberg has reported that there is a 16-inch MacBook Pro and possibly a 14-inch version as well.

The device – like other computers the company launched recently and the iPad – will likely be made with Apple’s M1 chip, which is said to offer longer battery life and faster processing speeds, among other benefits. The new laptop could also bring back the popular MagSafe power connector, Ben Wood, chief analyst at CCS Insight, said in an email last week.

In other hardware updates, Apple may announce a new version of its AirPods, a breakout product for the company, but a Which is facing increasing competition from the likes of Google and others.

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“I’m sure Apple is aware of that competition” and plans to counter it, said Mike Bailey, research director at FBB Capital Partners.

Finally, after Apple introduces a new iPad Pro with its M1 chip, the iPad may be receiving major new operating system updates.

“We expect the lines between Mac and iPad to continue to blur with powerful demos of high-performance video editing software and more,” Wood said.

iMessage gets a social media makeover

based on A centerpiece of the event, the company’s promotional material for WWDC, could be iMessage, the messaging service used by countless Apple device owners.

The iPhone maker is working to make iMessage like a social media platform that rivals Facebook’s WhatsApp. Bloomberg reported that the iOS 15 iMessage update will include new options for automatic reply, in addition to the existing auto-reply for users while driving.

This could further escalate tensions with Facebook over privacy concerns.

focus on privacy

Industry watchers expect Apple to double down on its privacy focus during WWDC this year.

At last year’s conference, Apple announced its iOS 14.5 update that now gives users the option to deny permissions to apps to track their activity, A move that has drawn the ire of Facebook, which Uses this data to target ads. Analysts will be watching Apple for any data on how many users have stopped sharing data with the app since the feature went into effect in April.
Apple's major privacy change is here.  What you need to knowApple's major privacy change is here.  What you need to know

The company may introduce even more ways for users to control the data they share with developers and app makers in the latest iOS update.

“We expect data privacy and security to be the main focus and theme” [CEO Tim] Cook’s keynote as Apple strengthens its privacy policy with the unveiling of iOS 15,” Wedbush analyst Dan Ives said in an investor note last week.

Scrutiny amid Epic trials

The developer conference comes weeks after Apple’s Blockbuster trial against Fortnite maker Epic Games, takes 30% commission from Apple The developers were closely scrutinized.

“In light of the controversy triggered by the recent lawsuit with Epic, Apple will go out of its way to assure the developer community that it has their best interests at heart,” CCS Insights Wood said.

the conference was Mentioned on the stand during testing: An Apple executive revealed that the company spends $50 million a year putting together WWDC, in an effort to shore up its argument that it does too much to support developers.

“We turn the place upside down for developers,” Cook said during his testimony, citing the company’s response to developer complaints.

But Cook also acknowledged during his testimony that Apple’s ultimate loyalty and priority is its users.

“We’re making decisions in the best interest of the user,” he said, “and I think it’s important to note that sometimes there’s a conflict between what the developer wants and what the user wants.”

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