This year, for the second time, Apple’s WWDC will be held online, though there will still be plenty for developers to do virtually, including more than 200 sessions on building new apps and services.
The event will kick off with the keynote on Monday, June 7 at 1 p.m. ET. Here’s what to expect based on the latest reports and rumours.
The device – like other computers the company launched recently and the iPad – will likely be made with Apple’s M1 chip, which is said to offer longer battery life and faster processing speeds, among other benefits. The new laptop could also bring back the popular MagSafe power connector, Ben Wood, chief analyst at CCS Insight, said in an email last week.
In other hardware updates, Apple may announce a new version of its AirPods, a breakout product for the company, but a Which is facing increasing competition from the likes of Google and others.
“I’m sure Apple is aware of that competition” and plans to counter it, said Mike Bailey, research director at FBB Capital Partners.
“We expect the lines between Mac and iPad to continue to blur with powerful demos of high-performance video editing software and more,” Wood said.
iMessage gets a social media makeover
based on A centerpiece of the event, the company’s promotional material for WWDC, could be iMessage, the messaging service used by countless Apple device owners.
This could further escalate tensions with Facebook over privacy concerns.
focus on privacy
Industry watchers expect Apple to double down on its privacy focus during WWDC this year.
The company may introduce even more ways for users to control the data they share with developers and app makers in the latest iOS update.
Scrutiny amid Epic trials
The developer conference comes weeks after Apple’s Blockbuster trial against Fortnite maker Epic Games, takes 30% commission from Apple The developers were closely scrutinized.
“In light of the controversy triggered by the recent lawsuit with Epic, Apple will go out of its way to assure the developer community that it has their best interests at heart,” CCS Insights Wood said.
the conference was Mentioned on the stand during testing: An Apple executive revealed that the company spends $50 million a year putting together WWDC, in an effort to shore up its argument that it does too much to support developers.
“We turn the place upside down for developers,” Cook said during his testimony, citing the company’s response to developer complaints.
But Cook also acknowledged during his testimony that Apple’s ultimate loyalty and priority is its users.
“We’re making decisions in the best interest of the user,” he said, “and I think it’s important to note that sometimes there’s a conflict between what the developer wants and what the user wants.”