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The investigation could eventually result in hefty fines, and increased pressure on Facebook to make changes to its business model.
In a statement on Friday, the European Commission said it was assessing whether Facebook violated EU competition rules by using data collected from advertisers on its platform to compete against them. .
European Competition Commissioner Margrethe Vestager, who has launched several investigations into US tech companies, said in a statement that data collected through social networks “should not be used in ways that distort competition.”

“We will look in detail to see whether this data gives Facebook an unfair competitive advantage, particularly in the online classified ads sector, where people buy and sell stuff every day, and where Facebook competes with the companies from which it collects data. is,” she said. in a statement.

The UK Competition and Markets Authority (CMA) is also investigating whether Facebook’s use of data has given it “an unfair advantage over competitors in providing online classified ads and services for online dating.”

It said in a statement on Friday, “The CMA will look into whether Facebook has misused its advertising and single sign-on data to benefit its services, specifically Facebook Marketplace … and Facebook Dating.” has done.” Facebook Marketplace allows users and businesses to sell new and used items such as clothing, books and furniture.

“Any such advantage could make it harder for competing firms to succeed, including new and small businesses, and reduce customer choice,” said Andrea Coselli, CEO of Competition and Markets Authority. “We will work closely with the European Commission as we investigate each of these issues,” he said.

a Facebook (American Plan) The spokesperson said the company “will fully cooperate with investigations to demonstrate that they are without merit.”

The spokesperson said, “We are always developing new and better services to meet the growing demand for people who use Facebook. Marketplace and dating give people more choices and both products are highly competitive with many large incumbents. work in the environment.”

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– This is a developing story and will be updated.

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