Written by Gauri Durga Chakraborty
India could be the media and entertainment powerhouse of the future with double the growth of 13.5% (CAGR) between 2019 and 2024. This increase. According to the 2021 FICCI-EY report, M&E business is projected to grow by 25% to reach INR 1.73 trillion this year.
The growing intersection of smart telephones, immersive experiences and niche entertainment formats to stay here. The diversified, vibrant and dynamic market is trying to get the most out of it and ‘slice in pie’ monetization requires the right skills to grow and catalyze the market with new and unique ideas. Signs include an increase in explicit-digital spending, interest from major international studios, international relations and a focus on local, regional and national content. Finding the initial ‘digital footfall’ in the last two years with reasonable success and acceptance of non-theatrical digital releases, the possibilities of alternative exhibition structures will significantly add to the democratization of content সৃষ্টি creation and cost.
Depending on the potential of old and new players, traditional theatrical production houses in the creative industry and global corporate giants, there is a growing need for skilled and ‘industry ready’ young professionals. From screenwriters, cinematographers, sound engineers, costume designers, dialect instructors, editors, animation experts, etc. – the need for talent with training is clear. The industry recognizes new skills and sub-specializations such as food stylist, intimacy director, child artist handler, hand makeup artists among many other unique professions.
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Unlike the extensive apprenticeship model of entering the industry until a few decades ago, where exposure and training were not within the time frame, the current expansion requires institutional training from top industry experts and practitioners in line with the academic structure. Bennett University’s Times School of Media has launched the most comprehensive BA and PGD (Post Graduate Diploma) programs in film, television and web series to meet the training needs of young professionals in the field.
Film education now requires a proper understanding of the art of storytelling and learning of existing and emerging technologies. The curriculum, designed at the Times School of Media, is designed by industry experts from Wild Pictures, MX Player and TimesNow, bringing the most current and contemporary practice to student graphs, creating myriad possibilities to enter the M&E domain. An overall understanding of film crew classification, team coordination, and asset optimization is a highlight of this filmmaking program at Bennett University.
Institutions that understand practice in the context of a changing media and entertainment scene will best provide this type of training. Bennett University’s film programs facilitate interaction with top practitioners, which expands understanding of the growing trend of eating and enhances the platform’s ability to innovate agnostic content.
A promising background of growth and opportunities awaits content creators. Those who enter today will be the leaders of tomorrow. This is the perfect time to celebrate talent, strategy and most importantly training for the creative industry in the digital world! What are you ready To help students understand the careers of film, TC and web series and the formal education options for them, we are launching a talk show from October 18th.
(The author is a professor at the Times School of Media, Bennett University.)
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