bcci: Cricket’s bidding wars to begin: BCCI sounds bugle ahead of ICC, announces IPL media-rights tender | Cricket News – Times of India

MUMBAI: The BCCI has just sounded the beagle for the biggest battle in the cricket industry in the next six months – the sale of media rights to the Indian Premier League (IPL).
In a statement late Tuesday night, the Cricket Board said: “The IPL Media Rights Tender Cycle will be released immediately after the recruitment of two new IPL teams for 2023-27.”
The two new teams will be finalized on October 25 and, therefore, expect the BCCI to publish the Invitation to Tender (ITT) for the ICPL’s next media rights cycle between October and November.
Here are some of the basics of the game: A) The rights will be sold through e-auction as per the order of the Supreme Court in 2017; B) The rights will be sold for five years (BCCI has discussed the possibility of a three-year cycle but has made the right decision against it); C) Rights for Indian Subcontinent / Global / Television / Digital – Regions and Platforms will be bucketed and participants will be encouraged to bid for a total of four numbers or parts; D) The current price per IPL match may be the original price of Rs 54.5 crore (which Star currently pays to the BCCI) but there is still no final word.
The sudden announcement by the BCCI was, in some ways, an attempt to kill multiple birds with one stone. With an early announcement, the BCCI has done the following: 1) Looking at the new franchise is rekindling interest among bidders, knowing the industry is busy valuing media rights worth more than 4 4 million; 2) Giving potential bidders time to plan their pre-bid, post-bid attachments; 3) Approved big ticket companies like Disney and Sony – which have major operational controls in the Indian market but rely on their boards in the US for budget approvals – have space and time to approve their spending purses; 4) The ICC has been pushed back in the media rights competition as the global regulator of the game is set to bring its own ITT for the next eight-year rights cycle soon.
The fourth point is the most important in the current context, and it relates to the ICC’s vision for the next eight years, conceived by its former CEO Manu Sawhney in the presidency of Shashank Manohar.
A board meeting of the ICC is scheduled for November 16, one of which is to specifically approve its media rights floating tender. The BCCI is aware of this and has already informed its president Sourav Ganguly to vote against the idea.
The BCCI strongly believes that ICC executives made the mistake of bringing ITT to their eight-year cycle about 28 months before the actual start of the cycle. The IPL’s tender document, the BCCI believes, should come out considering that the IPL’s new media rights cycle will start in early 2023 and the ICC’s new media rights cycle will only start in 2024.
“The 50-over World Cup is scheduled for October-November 2023. This means that, technically, the ICC’s new cycle does not begin until the end of 2023. So, if the ICC deliberately does not want to look at the IPL and the potential of the eye, what is the hurry? ” Tell those who know. “Why would a federation issue a tender for its media rights 27 to 28 months in advance, especially in an industry where technology is forcing rapid, unexpected changes every six months?”
The BCCI, too, is wary of forces that have acted alone against its interests in the past, justifying its haste.
Here are the reasons why the ICC’s move is being seen as “unfair”. A) The ICC has yet to suspend host countries for its next eight-year rights cycle. Although it called for a request for a proposal from the full and associate member board, no final call was made regarding the event-allocation; B) The ICC has not yet been able to resolve tax issues with its member boards, especially India. The tax liability stands at 42.3% and no country can guarantee a waiver three years in advance if the Government of India is released; C) The ICC has not yet worked out how to compare bids when applying net-of-tax, which is a complex process in itself; D) The aspect mentioned earlier – the new ICC rights cycle will not start until 20222, so why hurry?
“Of course, the ICC is looking positively at this move and some of the lists: A) This is an excellent hedging tactic where the ICC knows only one broadcaster will win the IPL and others will be scared to leave cricket; B) The ICC may even think that the bidders will not keep the IPL as the only priority and so it can achieve high prices in a competitive market; C) The ICC could justify the move by saying that media rights revenue from an eight-year cycle would give boards outside India, England and Australia a steady stream of revenue flows and therefore it was essential to draw the top dollar; D) There is even an argument that bilateral cricket could be better planned around ICC events.
“But combining all these aspects still does not support the rush to build a pitch next to or ahead of the IPL. Of course the big game does not feel another stagnation with Indian cricket. ITT but not necessarily because it is science proven,” say those who are tracking these events.
The BCCI, usually a federation that does not feel ‘delayed’, is certainly not taking it lightly.


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