The New Delhi-based telecom operator on Friday launched Airtel Black at a virtual conference as a new program to integrate postpaid, direct-to-home (DTH) and fiber services under a single bill for its customers. Telco users will be allowed to bundle two or more of its services together with features such as a customer care number and priority service resolution through a dedicated relationship team. They have to choose any two or more services from the operator or choose a pre-structured Airtel Black fixed plan which will give customers the ability to create their own Airtel Black plan starting from Rs. 998
Available from July 2, Airtel Black has a DTH connection and two postpaid mobile connections for Rs. 998 per month or three mobile connections and one DTH connection Rs. 1,349. Customers can also get a fiber connection and two postpaid mobile connections for Rs 500. Choose the top plan charged per month for 1,598 or three mobile connections, one fiber, and DTH connections per month. 2,099.
If you do not want to carry a fixed plan, Airtel allows you to create an Airtel Black Plan that bundles any two or more services you have. However, the program does not apply to Airtel prepaid connections.
Customers who go to the Airtel Black program are entitled to a single billing which will be convenient as there will no longer be multiple bill payment dates. Telco also promises to provide a priority service that will connect you to a customer care representative within 60 seconds of making a call. Further, Airtel Black users are claimed that there is no TV service connection, no priority solution to complaints and no free service visit visits
Airtel will offer Airtel Black customers X-stream box set-top box at a refund of Rs 1,500
Customers will be able to bundle two or more Airtel services under the new Airtel Black fixed plan or two new programs by calling Miss Miss on 8826655555. Airtel will allow changes directly through the Airtel Thanks app. Further, customers can visit the nearest Airtel store to get the Airtel Black program.
Some mentions about Airtel Black appeared earlier this week. Its microsite was also published with details of individual plans.
The overall experience that Airtel is offering through Airtel Black is very similar to what users previously introduced as a rebuilt version of Airtel Home through One Airtel service to although the fares are now changing as they now cost more for customers.
However, Airtel said at its conference that the One Airtel was available as a beta and was not comparable to Airtel Black. It further said that existing Airtel One customers will be transferred to Airtel Black.
“So our beta is stopping today, we’re burning our actual launch,” Shaswat Sharma, director of marketing and communications at Bharti Airtel, told reporters. “And so, all customers will be transferred to Airtel Black. However, due to custom plans, customer tariffs may change.
Airtel aims to increase the average revenue per user (ARPU) through new launches. However, this is not the first time Telco has planned to offer a differential offer to a specific group of customers. It introduced a Platinum service for its postpaid users last year that was promised a priority service as well as a fast experience. This, however, was suspended by the Telecom Regulatory Authority of India (TRI) to give some customers the preferred treatment.
Asked whether the Airtel Black program had received approval from the regulator, Telco said it would comply with the TRAI guidelines.