The demand for digital marketers has multiplied. According to LinkedIn, marketing jobs increased %% in the first months of 2021. The marketing domain still continues as part of an elusive club that was resilient to the unemployment risk of COVID-19 and had the potential to grow further undiscovered. According to one statistic, 3,81,000 marketing-related open posts were made in the last year.
However, this is not the old digital marketing. An example has changed in the industry since the invasion by Kovid-1. Marketers are moving to new toolkits, which help them get full-stacked and ready for their day-to-day work.
Upskilling is important to stay relevant in this competitive labor market. The internet is overflowing with a stream of tutorials available on various platforms for interested students. But such free-to-access content is tailored to the needs of students, until they start looking for a job.
If digital marketers want to prepare for the future, they must fill out a list of prerequisites, including:
- Relevant work experience / project
- Core expertise
- Business skills
Eligible applicants who meet the above requirements result in MNCs getting priority over the rest of the merit pool. The NIIT Full Stack Digital Marketing Program A 20-week online course for entrepreneurs and aspiring marketers to help them accomplish this task. This course provides transformative education with new-age dimensions aimed at high-core core competencies. Its marquee offers include, but are not limited to:
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- Mentor-led, live online classes with suspicion correction sessions
- The path to personalized learning with hands-on projects mimicking job challenges
- Placement Guarantee with Minimum CTC Guarantee (for eligible students)
Designed in consultation with industry experts, the Full Stack Digital Marketing program creates conceptual, operational, and cross-applicable skills among students with the following resume-enhancing skills.
5 High Value Digital Marketing Skills for 2021
Sophisticated knowledge of high-performance teams is required to resist competitors. With an emphasis on 1: 1 counseling, NIIT employs certified marketing teachers who combine theory with hands-on training to educate students. The focus is on the following skills that marketers should be friendly to the next generation.
Search engine optimization
Contrary to popular opinion, SEO is not a generalist profile. It involves a considerable amount of strategy combined with the subtlety of developing user-friendly content. NIIT-Faculty distributes on-page and off-page SEO strategies that improve organic page rank in search engines with an emphasis on Google. Students follow a preliminary to advanced roadmap to optimize website content in line with the latest / expected Google algorithm update. When the batch shows signs of building strong fundamentals, the session moves on to the next class of skill-sets.
Social media management
Consumers 1% of consumers who have had a positive experience with a brand on social media will probably refer the brand to their loved ones. The only way to make the campaign user friendly is to tap social media. To do this, we need to sync brand messaging with customer behavior. NIIT’s course modules in this area help to improve operational knowledge in 3 important areas:
- Optimizing social media platforms with analytical insights for competent leadership
- Possibility to conduct paid-marketing campaigns and socially rebuild
- Flow ROI for performance marketing
As students begin to show signs of maturity, they move on to the next module.
People interact with paid-search ads because they answer their questions directly. Businesses that lack financial support limit themselves to the biological system in order to scale their campaigns online. But as the Google AI blog says, 89% of the website traffic generated by Google ads is not replaced by organic traffic when ad breaks occur. Hence, frustration with the lead generation through sponsored advertising.
The NIIT Full Stack Digital Marketing Program encourages powerful advertisers to implement, evaluate, and improve paid advertising campaigns. Students learn to run result-oriented advertising to reduce input and increase revenue. Course enrollees are trained in more than 12 ads that incumbents need to know how to run. These include display ads, PPC, Google Shopping ads, video ads, social media ads, push notifications, pop-ups and dynamic re-marketing ads.
Content is considered the king in digital marketing because it brings out the volatile aspects of the brand, it helps to establish emotional communication with customers. According to Hubspot, 70% of marketers are actively investing in content marketing. Content is a ubiquitous feature that you can refine over time. In his Jobs on the Rise report (2021), LinkedIn predicts the rise of digital content makers. For this reason, NIIT experts train students in content differentiation, content observation tools, design thinking for creativity, and branding.
The older generation
Expert mentors from the NIIT Full Stack Digital Marketing Program present hands-on projects for students to mimic a real-world view. The learning curve includes exercises on lead, process data, and bifurcated possibilities according to identifiers such as demographics, online behavior, and engagement rates. This time-limited project includes students who have acquired practical knowledge to filter leads through email marketing, social media and online advertising. Personalized feedback is followed with case studies that teach the basics of how to monetize and increase ROI from content marketing.
Start your digital marketing career on a strong foundation
The epidemic spreads riots in the job market. Less employment opportunities, lazy recruitment process and increased competition. As a result, there is an urge to acquire skills, especially among the Indian youth. According to a LinkedIn study, General Z wants Indians to rebuild time for %% upskilling.
While professional online programs are becoming popular for training competitors on demand, there are limited options that guarantee students a relevant job.
The NIIT Full Stack Digital Marketing Program provides placement assurance to students with a set CTC threshold. NIIT is an established higher education institution with a legacy of 400 years and is friendly with more than 1000 corporate partners across India. In the fiscal year ending 2020, it has achieved the distinction of having more than 000,000 students in the industry through its professional programs.
Program coordinators conduct an end-to-end student life cycle that ensures that each candidate is equipped for the interview. Their initiatives include but are not limited to:
- 360 grooming for social skills
- Students check the level of quality before appearing for the interview
- Live-connect with speakers for industry insights
- Access to company-specific interview catalogs for results-based preparation
- Personalized tips for creating resumes
- Active feedback to improve interview results
- Salary negotiations for income equality
The Full Stack Digital Marketing Program is a value proposition for anyone looking for a promising start to their marketing career. Apply now and leverage the 35 million powerful and growing global NIIT alumni network.
* Terms apply
NIIT is a leading skills and talent development corporation that is building a workforce pool for the needs of the global industry. It is one of the top training institutes in the world due to its huge and extensive talent development program. With a footprint in more than 30 countries, NIIT provides training and development solutions to individuals, enterprises and organizations. NIIT Incubated, Stackroot, to create a multi-skilled full stack developer on the scale as a digital transformation partner for corporates.
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